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University of Aberdeen Graduate Business School (online)

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'Digital Marketing Leadership Professional Certificate Awarded by the University of Aberdeen...'

University of Aberdeen Graduate Business School (online) Overview Image

Awarded by: The University of Aberdeen

Assessment: Self check questions (no examinations)

  • Guaranteed pathway to upgrade to the postgraduate MSc
  • Certificate delivered to you following your completion of course materials
  • Over 20 hours of learning for continuing professional development purposes
  • Delivered fully online
  • Instantly apply learning into practice
  • Support forum access (with fellow students; moderated by course tutors)
  • Access to course materials and forum for 12 months from initial registration
  • Price £ 1,320 (inc. VAT) 

Created For:

  • Individuals wishing to move into digital marketing
  • Career progression for those already working in digital marketing
  • Executives seeking a better understanding of digital marketing
  • Entrepreneurs looking to identify opportunities and routes to market
  • Professionals requiring formal recognition of existing knowledge and skills

Delivered fully on-line, the Digital Marketing Professional Certificate (DMP) is designed to not only broaden and deepen your knowledge but to encourage you to approach digital marketing from a truly strategic perspective.

Career opportunities in digital marketing have been growing at an exceptional rate and increasingly employers are seeking candidates who can evidence tactical knowledge combined with an ability to think strategically and lead teams. The DMP is aimed at those already working in the marketing industry, looking to acquire a credible professional certificate, as well as those who are seeking to enter the industry.

There are of course all manner of teaching materials and reference sites freely available on the internet, however much of this is tactically focussed and, as a result, fails to address wider strategic issues.

The Market Gap

The DMP fills a gap in the market by delivering a learning experience that, from the outset, encourages you to "explore the possible" and to make the connections between deep knowledge of tactics and strategy.

The course materials are based on the Certificate level of our Post Graduate degree course in Digital Marketing Leadership.

It is the product of a three-year collaboration: a globally recognised University, with expertise in learning and development; and a leading digital marketing consultancy, with a clear appreciation of the strategic and tactical elements required to deliver digital marketing results, and, importantly, a track record of achievement for commercial clients. Tried, tested and validated, this course is designed to equip individuals with an essential knowledge and understanding of the approaches, tools and techniques of digital marketing.

The DMP is also a pathway to the qualifications of Postgraduate Certificate, Postgraduate Diploma, and Masters (MSc).   

DMP Study Topics:

Despite the range of topics covered, great care is taken throughout the course to demonstrate the very important connections and interactions that exist between them.

  • The "Life of a Digital Marketing Consultant"
  • Introduction to Digital Marketing Leadership
  • Digital Marketing Research
  • Strategy: The Secret of Success
  • Authority and Influence
  • Digital Assets
  • SEO-Definition and why it's changing
  • The Role of Social Media within Marketing Strategy
  • Analytics Introduction
  • Developing Market Personas for the Web
  • Routes to Market: Advertising, Content and Social
  • Technology, Structure and Usability
  • Multi Device Considerations
  • Actionable Analytics
  • Website Specification
  • Supplier Evaluation and Selection
  • Digital Strategy Development

Lessons are split into manageable, "bite-size" topics that allow participants to progress at a pace that fits with work and family commitments.

Learning Approach

Participants learn through a distinctive "over the shoulder view" of professional digital marketing. Videos "bring the learning materials to life" demonstrating the key approaches, technologies and skills that digital marketers use to analyse market opportunities and challenges, formulate recommendations at both a strategic and tactical level, and then implement solutions.

This focused, contextualised, learning is designed to equip students with skills that help them to add value in the digital marketing domain. It is an applied approach, not abstract concepts and theories.