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Graphic designers produce mainly 2D (two-dimensional) designs for a variety of purposes, including advertising, logos, posters, signs, labels, television graphics, websites, book covers and magazines. Some also produce 3D (three dimensional) designs for packaging, exhibitions and displays.
Working from a brief
supplied by the client, senior designer or account
executive, the graphic designer will choose the right
medium and style to suit the product, keeping within
budgetary constraints and time limits. Rough sketches or
visuals of the design are prepared and presented to the
client for approval.
Once the final design is
approved, detailed instructions are produced, including
specifications for typefaces, sizes and colours for
printing.
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