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Financial advisers or consultants help clients to sort out their financial needs, and advise them of suitable financial products and services. The products available include: pensions; mortgages; investments; house and life insurance; critical illness cover; income protection and savings plans. Clients can be corporate or individual.
Financial advisers can act as tied or independent agents. Tied agents offer the products of one company whereas independents need to offer whole-of-market advice. New rules state that financial advisers can now offer both types of advice as long as they clearly inform the client of which role they are in.
Day-to-day activities include questioning clients to gather information, researching products and making recommendations. They may work with paraplanners that collate product research into written reports. Advisers will also have meetings with providers of financial products, such as broker consultants. Financial consultants need to keep up to date with any changes in the legislation or developments in best practice.
Financial advisers are governed by the Financial Services Authority's (FSA) code of practice and their firm must seek approval for them before they can engage in any regulated activities, such as investment advice. Financial advisers must act in an impartial and ethical manner, or their approval could be withdrawn. Contact the FSA for further details.
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