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Fashion designers design clothes for designer labels or for the mass production clothing industries. They may also design accessories, footwear, sportswear or millinery.
Only a small minority of designers work for haute couture firms (which design one-off garments for individual customers) or produce their own collections. Most work as commercial designers for clothing manufacturers, producing designs for the mass market.
Designers usual produce designs for two seasons ahead, collaborating with other staff such as buyers and forecasters. The design process involves sketching ideas by hand or on a computer, developing a pattern, cutting and sewing a sample garment, and overseeing the production process. In smaller companies the designer may carry out all of these stages. In larger companies they will often focus on the design aspects – the preparation of patterns and samples will be undertaken by other staff.
Progression to senior and head designer may be possible with several years' experience. Further progression to design or technical director may also be a possibility.
Work as a free-lance designer involves marketing work through agents, trade fairs or through buyers from larger companies.
Some designers move into related careers such as fashion stylist, buyer or journalist.
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