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How to become a Market Research Analyst

market research analyst careers

What does a Market Research Analyst do?

Market research statisticians/analysts, sometimes called data analysts, analyse data collected through market research. The research may be instigated by any one of a range of organisations and services, including industry, business, government departments, education, finance and health, in order to obtain information about the wants, needs, preferences, beliefs and likely behaviour of potential consumers of their products and services.

Much of the statistician/analyst's time will be spent carrying out statistical analysis of data collected, using statistical software and a variety of statistical techniques. Findings are then presented using various methods, such as written and spoken reports, graphs and tables. They will need to explain the analysis and results to research executives, who may have little mathematical or statistical knowledge, and assist them in presenting the findings in a way that the organisation can understand and use.

Other aspects of the work will vary according to the company and its work, but may include advising on survey methodology and sample design, and writing proposals describing how the research will be carried out.

What's the working environment like working as a Market Research Analyst?

Market research statisticians/analysts usually work Monday to Friday, 9am to 5pm, however there is often a need to work to tight deadlines, so it may be necessary to work overtime. The work is mainly office-based, but visits to clients are sometimes made.

What does it take to become a Market Research Analyst?

To be a market research statistician/analyst you need:

  • highly developed analytical and numerical skills
  • the ability to organise your work-load, manage your time effectively, and meet deadlines
  • problem-solving skills and creative ability
  • good oral and written communication skills
  • a high level of computer literacy.

Market Research Analyst Career Opportunities

Most market research statisticians/analysts are employed by market research consultancies and agencies. A major employer is the Government Statistical Service. Recruitment details are on their website (see Further Information).

Some large companies and organisations have their own market research departments, so there are also openings for statisticians/analysts in these.

Market research firms tend to be based in London and the south-east. Posts in industry are more widely available. There are also increasing numbers of opportunities abroad.

There may be opportunities to move into a managerial role, which will often still involve a large proportion of statistics work. With experience, it may also be possible to become self-employed on a consultancy basis.

Further information

If you would like to know anything about Market Research Analyst that does not appear on Hotcourses, further information can be found below.

Market Research Society (MRS)
15 Northburgh Street
Tel: 020 7490 4911

Royal Statistical Society (RSS)
12 Errol Street
Tel: 020 7638 8998

Association for Qualitative Research (AQR)
Davey House
31 St Neots Road
Eaton Ford
St Neots
PE19 7BA
Tel: 01480 407227

Government Statistical Service

Social Research Association
175-185 Gray’s Inn Road
Tel: 020 7812 0634

Courses to help you become a Market Research Analyst