Market research statisticians/analysts, sometimes called data analysts, analyse data collected through market research. The research may be instigated by any one of a range of organisations and services, including industry, business, government departments, education, finance and health, in order to obtain information about the wants, needs, preferences, beliefs and likely behaviour of potential consumers of their products and services.
Much of the statistician/analyst's time will be spent carrying out statistical analysis of data collected, using statistical software and a variety of statistical techniques. Findings are then presented using various methods, such as written and spoken reports, graphs and tables. They will need to explain the analysis and results to research executives, who may have little mathematical or statistical knowledge, and assist them in presenting the findings in a way that the organisation can understand and use.
Other aspects of the work will vary according to the company and its work, but may include advising on survey methodology and sample design, and writing proposals describing how the research will be carried out.
Market research statisticians/analysts usually work Monday to Friday, 9am to 5pm, however there is often a need to work to tight deadlines, so it may be necessary to work overtime. The work is mainly office-based, but visits to clients are sometimes made.
To be a market research statistician/analyst you need:
Most market research statisticians/analysts are employed by market research consultancies and agencies. A major employer is the Government Statistical Service. Recruitment details are on their website (see Further Information).
Some large companies and organisations have their own market research departments, so there are also openings for statisticians/analysts in these.
Market research firms tend to be based in London and the south-east. Posts in industry are more widely available. There are also increasing numbers of opportunities abroad.
There may be opportunities to move into a managerial role, which will often still involve a large proportion of statistics work. With experience, it may also be possible to become self-employed on a consultancy basis.
If you would like to know anything about Market Research Analyst that does not appear on Hotcourses, further information can be found below.