Tourist information centre (TIC) assistants provide information, in person, in writing and on the telephone, in order to help customers make the most of their visit to the local area.
Usually working as members of a team, they use a range of reference material to answer enquiries and make bookings for customers. This may include a computer system, leaflets, brochures, timetables, guidebooks and national TIC reference kits. Bookings could include coach travel, theatre performances, places to visit, memberships or discount cards, events in the area, hotel and bed and breakfast accommodation, and sightseeing tours.
The work includes keeping the TIC neat and tidy, re-stocking free literature and saleable goods, mounting displays inside the centre or in the windows, answering enquiries, and keeping up-to-date with the accommodation, places to visit, activities and events in the area.
TICs also sell goods including guidebooks, postcards and stamps, local craft items, gifts and souvenirs.
Hours vary according to location. Most centres open daily in peak periods. Some TICs only open for the summer season.
Tourist information centre assistants may work weekends and bank holidays.
There are some full-time TIC assistant positions, but a lot of jobs are part-time and/or seasonal.
To be a tourist information centre assistant you should:
Most TICs are operated by local authorities, regional/area tourist boards or other local organisations. TICs are either situated in their own individual buildings or in a local authority office, library, museum, independent visitor attraction, port, airport terminal or motorway service area. A list of TICs can be found on the Britain Express website. Please see Further Information.
Seasonal or casual staff members may have the opportunity to move into a permanent position in the TIC. Full- or part-time staff are often promoted to supervisory or management positions if vacancies occur. There are sometimes opportunities to move into local authority tourism departments, regional or area tourist board posts or to other areas of the travel and tourism industry.
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