Florists design and make up floral arrangements,
bouquets, wreaths and floral tributes. They may also sell
cut flowers, pot plants, dried and artificial flowers, gifts
Florists need to use imagination and flair to create original floristry designs, as well as working to customers’ suggestions. Caring for flowers to keep them in the best condition and prolong their life is an important part of floristry.
Florists deal with customers in person and by telephone, advising them on choice and care for their purchase.
Those running their own floristry business need to budget and keep accounts.
Florists work shop hours, including Saturdays and
possibly Sundays. Early starts to buy stock or complete
orders may be necessary.
More than half the florists in the UK work part-time.
Although some have outside stalls, most florists work indoors, mainly in shops.
Most of the time is spent standing, either dealing with customers or working at a bench in the workroom where flower arrangements are made up.
Travel to wholesalers, nurseries, or to make deliveries to customers may be required, therefore a driving licence is useful.
To be a florist you should:
The majority of opportunities occur in specialist shops,
which are situated in most towns and cities.
Many trained and experienced florists start their own businesses, although the increased competition from multiples and E businesses is likely to lead to a decline in numbers of successful independent florists shops.
With further training some florists may move into areas such as freelance floral decoration, floral design, exhibition work, demonstration and teaching.
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