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Tom Albrighton – the copywriting connoisseur

By Jane McGuire 20th January 2017

As I stumble across the ABC copywriting website I am hit by one perfectly worded sentence – ‘good copywriting makes the difference between building bridges and burning them.’ With a noteworthy client list and an even more impressive founder and director, I was keen to find...

Ann Gynn – the content marketing copywriter

By Jane McGuire 20th January 2017

‘Keep on writing. Your first attempt shouldn’t be your last attempt – write, edit, revise.’ It’s safe to say, it’s always a little overwhelming writing up the words of a professional writer, but after talking to Anne Gynn, I will do my best. With a wealth of experience working...

Del Wilson – the king of kettlebells

By Jane McGuire 20th January 2017

When it comes to kettlebells, Del Wilson is far more than your average gym instructor. Competing and winning kettlebell pentathlons all over the UK, Del is also a World Kettlebell Coach, after training with some of the biggest names in the sport.  As he prepares to...

Lorna Kleidman – the first lady of kettlebells

By Jane McGuire 20th January 2017

If there’s one lady who proves swinging kettlebells is far from being a man’s game, it’s Lorna Kleidman . Coming to the sport later in life, after years of aerobics, step and boxing classes, Lorna is now a certified trainer, World Record breaker and has numerous rankings for...

Judith Allen - the animation editor

By Jane McGuire 20th January 2017

‘Editing is just as much about shaping the entire film as the moments within it. Editing is prioritising.’ As I sit down to interview Judith Allen, a film and television editor who specialises in animation, it doesn’t take me long to realise she is truly an expert. Graduating...

Jordan Love – the coding ambassador

By Jane McGuire 20th January 2017

It’s safe to say, you can fit my knowledge of coding onto the back of a stamp, so imagine my trepidation when sitting down to chat to Jordan Love , co-founder of the National Coding Week and EU Code Week Ambassador 2014. Stifling a laugh as I start the interview with ‘so...

Mike Fisher – the apple tree shaker

By Jane McGuire 20th January 2017

It’s not every day your 11 o’clock interview turns into a stress management course, but how could I say no when expert Mike Fisher asked to show me his ‘shaking the apple tree’ theory? Five questions later, I could identify the stress I had admitted to feeling as a symptom...

Annie Sloan – the painter

By Jane McGuire 20th January 2017

‘My whole feeling is that my paint is part of the story of decorating a home. I am a painter, an artist, that’s my background and that’s who I am.’ Creating her famous chalk paint in 1990, 25 years later Annie Sloan has a network of 1,500 handpicked stockists, 25 books on...

Making the cut – an interview with two pattern cutters

By Jane McGuire 20th January 2017

As I sit down to chat with two pattern cutters, I realise just how secretive the fashion world can be. So secretive in fact, the ladies I’m talking to don’t want me to use their names in this article. This may seem outlandish, but as they handle multi-million pound designs...

Anna McCormack – the sailing sensation

By Jane McGuire 20th January 2017

Living in London, it can often be hard to track down a sailing expert. Overhearing my complaints, Jamie, a member of the Whatuni outreach team, chimed up telling me his sister would do an interview. Thinking it was another one of Jamie’s awful jokes, I responded by politely...

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